Our Story

Welcome to The Chae Collective

You might have originally known this space as Charm Bar by Chae, but as our community has grown, my vision has grown right along with it. To give those new dreams a proper home, I’ve officially brought everything I do together under a new name: The Chae Collective.

I’ve always believed that the right accessories completely transform an outfit. My goal is to give you those go-to, finishing-touch pieces that make getting ready effortless and complete a look without trying too hard. From curated 18k gold-filled chain strands and custom charm layouts to statement accessories built for everyday wear, every piece is thoughtfully designed, handmade, or hand-selected to be timeless, waterproof, anti-tarnish, and gentle on sensitive skin.

Every detail across The Chae Collective carries a deeply personal connection. The signature color palette of soft aquamarine and peridot tones represents my two sweet daughters. And the number three (repeated multiple times in our logo) symbolizes my husband and me — balance, love, and the sacred bond of family.

And don't worry, The Charm Bar isn't going anywhere! You can still book our custom charm setups for private events and pop-ups so everyone can design their own unique piece.

I’m so grateful you’re here to share this next chapter with me. 

xo,

Chae